Trade shows are an important part of business in many industries. However, spending up to millions of dollars on trade show presence without promoting it also to people who are not attending is a waste. With modern online and social media, you can make your trade show presence visible all over the world and for an extended period of time, thus making sure the investment is as profitable as it can be.
In this post, I will examine the goals that online integration can help you achieve as well as the ways to reach these goals.
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